All Marketers Are Liars is the title of one of Seth Godin’s 12 bestselling marketing books. Seth is one of my inspirations. His take on marketing is completely refreshing, and different from anything I’ve ever heard on marketing courses. Rather than collecting as many email addresses from strangers as you can and sending out irrelevant newsletters or spam, authentic marketing is about spreading ideas, building a tribe and the privilege of delivering anticipated, personal and relevant messages to people who want to get them.
If you haven’t visited Seth’s Blog, do so right away and subscribe. He writes the most popular marketing blog in the world and trust me, this man has something worthwhile to say!
“The goal shouldn’t be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen. Don’t need a bullhorn for that.” ~ Seth Godin
Below is one of Seth’s talks: Sliced Bread and Other Marketing Delights