Reduced Visibility of Facebook Page Updates

Why are Facebook Page fans no longer seeing posts on News Feeds?

“To improve is to change; to be perfect is to change often.” — Winston Churchill

Facebook is continually changing. They claim that when you ‘like’ a Page, the Page’s posts may appear in your News Feed. However, due to the recent Facebook changes, this is not really the case. For each Page post, total reach is now broken down into organic reach and paid reach. An article in Ad Age noted that the average organic Page post on Facebook reaches less than 7% of its fans! Facebook states that distribution of organic Page posts will decline over time. Facebook now expects Page owners to pay advertising fees to reach their fans and followers. This is bad enough for individual Page owners who are not able to pay for visibility, but it’s also bad for the Page follower who will never get to see the quality content they ‘signed up for’.

There are, however, still a few ways for fans to see Page updates from favorite Pages. Here are a few methods to try (or combine).

The first and easiest way to view content from ‘liked’ Pages is to use the Pages Feed. On the Home page, in the left-hand column, under the heading PAGES, you will see the link, Pages Feed. Clicking this will give you some of the updates from Pages you’re connected to, but not all. I believe that the Facebook algorithm is still applied, which means that you will only see the posts that Facebook thinks will interest you.

Because it is becoming more difficult to view the contents and updates from Pages that you ‘like’, you may want to do a cleanup so that when you do view Page content, it is something you really want to see. Find your list of ‘liked’ Pages by going to your Facebook Timeline (profile) and clicking LIKES on the left column. Go through the list and ‘unlike’ those you are not interested in anymore by using the drop-down menu on each page listed. This will stop your Page Feed from being cluttered with posts that no longer interest you. At the same time, you can do the next step, by using the drop-down menu to create Interest Lists. This could take some time initially, but it will be well worth it in the long run.

As discussed in a previous article, Interest Lists can be used for both Facebook Pages and individuals in order to create your own News Feed of interests. For example, I have created Interest Lists for Authors, Friends, Inspiration and so on. It may seem a little awkward initially as it entails firstly, the setting up of the lists, and then one extra step to view them, but Interest Lists might be your best option for keeping up with Pages and not missing out on valuable content. Your Interest Lists can also be helpful to others if you choose to make them public or available to your friends. To view your Interest Lists go to the Home page and find them in the left hand column under INTERESTS. Whenever you ‘like’ a new Page on Facebook, be sure to add it to the relevant list.

You can turn notifications on for Pages that you want to hear from regularly. This setting notifies you every time the Page posts something. When you have a new notification, a red bubble will appear over the globe icon at the top-right corner of any page on Facebook. To turn on notifications for specific Pages, go to the Page, hover over the ‘Liked’ button and click Get Notifications on the drop-down menu. To change all your notification settings, click on the arrow at the top right of any Facebook page and select Settings, click Notifications on the left side, and click View or Edit next to the notification types.

Facebook claims that when you follow a Page, you’ll see their posts in your News Feed. Of course, this is no longer guaranteed, but it is worth a try along with the other suggestions in this article. Click the Follow button at the top of the Page you wish to follow.

Of course you can always visit your favorite Pages of interest individually in order to see all their latest posts rather than hoping that they might somehow show up in your News Feed.

In some cases, it might be worth looking at using a personal Facebook profile (with public settings) or a Facebook group to connect with like-minded people as these are still able to show up in News Feeds without advertising fees. Groups also provide the brilliant option of email updates. It must be noted that personal profiles can only be run by individuals such as artists or authors, and not as a business. It’s against the Facebook Terms to use your personal account to represent something other than yourself.

What can Facebook Page owners do to make sure their fans see their content?

Try to inform them! Fans who do not have pages of their own, might not know about Facebook’s changes and will therefore not understand why they are not seeing your posts. Try to let your fans know what’s going on so they don’t miss out. There are several things you could suggest to your fans and followers. I know it might seem superfluous to share this information on a Facebook Page seeing as such a small percentage will ever see it. But you could also try to share the information on other social networks, such as Twitter, where your fans might also see it.

Share this article with all your fans and followers so that they know how to best see your content on Facebook.

Invite fans to follow you on your other social network sites or sign up for your email newsletter if you have one.

Finally, it is important to note that sharing dynamic and authentic content on your Page can still get you a certain amount of free traffic on Facebook. Find out more about Facebook Ranking and content.

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