The average visitor to your website doesn’t care how clever your flash intro might be. They came to your site for a reason and it is up to you to give them what they are looking for. Busy is confusing. Simplicity is the key. Don’t make them search to find what they are looking for, chances are they’ll look elsewhere. Websites should reflect care, commitment to detail, and creativity. But most important, you need to give your visitors a reason to stay for a while. This is done by offering useful information or by sharing something of interest to your audience. Visitors don’t only want to hear about you or your business. Inspire them!
It is preferable to have your own personal domain name (www.yourbusinessname.com). These can be purchased through a variety of reliable web hosting companies and are paid for annually. Monthly web hosting fees (a space on the web) start from as low as $3 per month. Blogs can either be hosted on your own domain or you can use a Blogger or WordPress subdomain for free. Putting yourself on the internet with an informative, well laid-out website or blog is just the first step! I therefore encourage the development of an effective online presence through ethical marketing and promotion.